{"product_id":"brand-development-explained-business-explained","title":"Brand Development Explained","description":"\u003ch2\u003eBuy Brand Development Explained in Pakistan\u003c\/h2\u003e\n\u003cp\u003eA practical guide to building a brand from first principles through to long-term management, from the \u003cstrong\u003eBusiness Explained\u003c\/strong\u003e series.\u003c\/p\u003e\n\u003ch3\u003eWhat it covers\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFoundations:\u003c\/strong\u003e what brand development is and why it matters, and the five elements of a strong brand — purpose, promise, identity, personality and positioning.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStrategy:\u003c\/strong\u003e building a brand strategy, defining vision and mission, identifying target customers, analysing competitors, and finding a unique selling proposition.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExpression:\u003c\/strong\u003e crafting a brand story, designing visual identity (logo, typography, colour, imagery), developing a consistent brand voice, and writing a style guide.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eApplication:\u003c\/strong\u003e rolling the brand out across website, social media, email, content marketing and PR, and pursuing brand partnerships.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaintenance:\u003c\/strong\u003e tracking brand performance and adapting as the market moves.\u003c\/p\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eBusiness owners, entrepreneurs and marketers building or rebuilding a brand — particularly useful if you are briefing a designer and need the vocabulary to say what you actually want.\u003c\/p\u003e\n\u003cdiv style=\"border:2px solid #FFD700;border-radius:10px;padding:18px;margin:24px 0;background:#14161a;\"\u003e\n\u003cp style=\"margin:0 0 6px;color:#FFD700;font-weight:700;font-size:17px;\"\u003eRs. 850 — down from Rs. 1,500\u003c\/p\u003e\n\u003cp style=\"margin:0 0 6px;color:#e8e8e8;\"\u003eIn stock in Karachi. Cash on delivery anywhere in Pakistan.\u003c\/p\u003e\n\u003cp style=\"margin:0;color:#e8e8e8;\"\u003eFree delivery on orders over Rs. 3,000, flat Rs. 199 below that.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003eBook details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Business Explained\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenre:\u003c\/strong\u003e Business, branding and marketing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMore like this: \u003ca href=\"\/collections\/marketing\"\u003eMarketing Books\u003c\/a\u003e · \u003ca href=\"\/collections\/business-management\"\u003eBusiness \u0026amp; Management\u003c\/a\u003e\u003c\/p\u003e","brand":"Business Explained","offers":[{"title":"Default Title","offer_id":67694080033004,"sku":null,"price":850.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/9890\/8652\/files\/brand-development-explained-book-pakistan_519eacd7-0881-42f1-b97d-046932f7f0ab.webp?v=1791552933","url":"https:\/\/onlinebooksoutlet.com\/products\/brand-development-explained-business-explained","provider":"OnlineBooksOutlet","version":"1.0","type":"link"}