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Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (New Rules Social Media Series) by Kevin Nalty

400.00

Brand New Original Paperback

In stock

Description

beyond viral

Promote your product using the most visceral form of socialmedia-online video

Learn how to create cost-effective videos, engage yourcustomers, compel them to measurable behaviors (awareness, intent,and purchase), and sustain your brand online. Beyond Viralgives you the tools and tricks to successfully use online video toreach your business goals.

Author Kevin Nalty is the only career marketer who doubles asone of the most-viewed YouTube comedians Foreword by veteran vlogger David Meerman Scott First-hand case studies of leading brands include Microsoft,Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting Learn from the successes of top companies and startups as wellas the pitfalls and mistakes many of them are making

Online video has huge potential, mostly untapped. Put yourbusiness at the forefront of this important medium with the provenmethods described by Beyond Viral.