Sale!

Marketing Research: An Applied Orientation 6th Edition by Naresh K Malhotra

690.00

Brand new Paperback

In stock

buy marketing research online

Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.

Reviews

There are no reviews yet.

Be the first to review “Marketing Research: An Applied Orientation 6th Edition by Naresh K Malhotra”