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Good Habits, Bad Habits

by Wendy Wood

Rs.745.00
Rs.995.00 Rs.745.00
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Good Habits, Bad Habits by Wendy Wood examines the psychological science behind habit formation and offers evidence-based strategies for building routines that stick. Rather than relying on willpower or motivation, Wood's research shows that lasting behavioral change comes from designing your environment and understanding the automaticity of habits - how they form without conscious effort and why they persist even when we want to change them.

Published in 2019, the book draws on decades of behavioral psychology research to explain why some habits feel effortless while others require constant struggle. Wood breaks down the difference between goal-based habits and context-based habits, demonstrating why traditional self-help approaches often fail and what actually works. She covers practical applications across diet, exercise, spending, and social behaviors, with actionable frameworks readers can adapt to their own routines.

The author's approach is grounded in neuroscience rather than motivational platitudes. Readers learn how to identify the contextual cues that trigger unwanted behaviors, how to leverage repetition and consistency, and why environmental design matters more than personal discipline. This book appeals to anyone interested in behavioral change, habit psychology, or understanding the mechanisms behind everyday decisions.

  • Published 2019 by Penguin Press
  • Explores habit neuroscience, automaticity, and behavior change
  • Includes real-world examples and research-backed strategies
  • Suitable for readers interested in psychology and self-improvement
  • Available nationwide in Pakistan with Cash on Delivery
Good Habits, Bad Habits Rs.995.00 Rs.745.00
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