Aristotle Never Said "We Are What We Repeatedly Do" — Here's Who Did

The short answer

"We are what we repeatedly do. Excellence, then, is not an act, but a habit."

Almost everyone credits this to Aristotle. Aristotle did not write it.

It was written by Will Durant in The Story of Philosophy, published in 1926 — a summary of Aristotle's argument in the Nicomachean Ethics, in Durant's own words. Durant was explaining Aristotle, not quoting him.

So the idea is Aristotle's. The sentence is Durant's.

The book this idea now lives in

If the quote resonates, the modern book built entirely on it is Atomic Habits — James Clear's argument is exactly Durant's sentence, expanded to 300 pages.

Atomic Habits — James Clear Rs. 845
was Rs. 1,500
Fallen Leaves — Will Durant Rs. 745
was Rs. 1,100
Lives of the Stoics Rs. 745

Original prints · Cash on delivery in every Pakistani city · Free delivery over Rs. 3,000

Where the confusion came from

Durant's book was a bestseller — one of the most widely read philosophy books of the twentieth century. He wrote in the first person, summarising each philosopher's position in plain language.

The line sits in his chapter on Aristotle, immediately after a discussion of the Nicomachean Ethics. Read quickly, it looks like a quotation. Repeated often enough, it became one.

What Aristotle actually argued, in Book II of the Ethics, is that virtue is a hexis — a settled disposition formed by repeated action. You become just by doing just things, brave by doing brave things. Durant compressed that into fourteen words, and the compression is what travelled.

Three more quotes credited to the wrong person

"Education is the most powerful weapon which you can use to change the world"

This one is real. Nelson Mandela said it, in a 1990 speech. But the shortened version people search for — "education is the key to success" — is a paraphrase that has drifted a long way from what he said, and gets attributed to him, to Aristotle, and to several others.

Mandela's own account of what education did for him is in Long Walk to Freedom — Rs. 745.

"In the middle of difficulty lies opportunity"

Universally credited to Albert Einstein. There is no reliable source for it in anything he wrote or is recorded as saying. The Einstein archives have never verified it, and it does not appear in his collected papers.

It is one of dozens of aphorisms attached to Einstein's name because the name makes the sentence sound authoritative.

"The unexamined life is not worth living"

This one is genuine — Socrates, at his trial, as recorded by Plato in the Apology. Worth including because so many real quotes get doubted once people learn how many famous ones are invented.

Why any of this matters

Not because attribution is a technicality. Because knowing who actually said something tells you where to read more.

If you like the excellence quote and go looking for Aristotle, you will find the Nicomachean Ethics — dense, technical, and not what you were expecting. If you know it is Durant, you find The Story of Philosophy, which is readable and was written to be.

And if what you actually want is the practical version of the idea, that is Atomic Habits, which is our single best-selling book in Pakistan.

Frequently asked questions

Who said "we are what we repeatedly do"?
Will Durant, in The Story of Philosophy (1926), summarising Aristotle. Aristotle did not write those words.

Is the quote in the Nicomachean Ethics?
The idea is, in Book II. The sentence is not — that is Durant's phrasing.

Did Einstein say "in the middle of difficulty lies opportunity"?
There is no verified source. It is widely attributed to him and widely doubted by scholars.

What did Mandela actually say about education?
"Education is the most powerful weapon which you can use to change the world." The shorter versions in circulation are paraphrases.

Which book should I read if I like this quote?
Atomic Habits at Rs. 845 is the modern treatment of exactly this idea. Fallen Leaves at Rs. 745 is Durant himself.

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Also: Philosophy, Religion & Poetry · 20 Best Self-Help Books in Pakistan

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