Marketing Research: An Applied Orientation 6th

Marketing Research: An Applied Orientation 6th

Experience the Interaction Between Marketing Research and Marketing choice-Making Marketing Research: An Applied Orientation takes a standout applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.

Book details

• Title: Marketing Research: An Applied Orientation 6th
• Genre: Educational, University & Academic
• Format: Paperback
• Condition: Brand New

Who this book is for

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