$100M Money Models by Alex Hormozi

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This guide introduces the concept of a Money Model, defined as a deliberate sequence of offers designed to make new customers pay back acquisition costs and fund further growth within 30 days. It breaks down into three stages:

• Attraction Offers — hook customers in with high-value, low-barrier offers

• Upsell & Downsell Offers — increase immediate spend or capture value from hesitant buyers

• Continuity Offers — foster long-term, recurring revenue

The book is anchored in real-world examples—like gyms using “win-your-money-back” challenges and SaaS platforms exploding through continuity incentives—and emphasizes cash flow as the core lifeline of business scalability.