Brand Development Explained
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Buy Brand Development Explained in Pakistan
A practical guide to building a brand from first principles through to long-term management, from the Business Explained series.
What it covers
Foundations: what brand development is and why it matters, and the five elements of a strong brand — purpose, promise, identity, personality and positioning.
Strategy: building a brand strategy, defining vision and mission, identifying target customers, analysing competitors, and finding a unique selling proposition.
Expression: crafting a brand story, designing visual identity (logo, typography, colour, imagery), developing a consistent brand voice, and writing a style guide.
Application: rolling the brand out across website, social media, email, content marketing and PR, and pursuing brand partnerships.
Maintenance: tracking brand performance and adapting as the market moves.
Who it's for
Business owners, entrepreneurs and marketers building or rebuilding a brand — particularly useful if you are briefing a designer and need the vocabulary to say what you actually want.
Rs. 850 — down from Rs. 1,500
In stock in Karachi. Cash on delivery anywhere in Pakistan.
Free delivery on orders over Rs. 3,000, flat Rs. 199 below that.
Book details
- Publisher: Business Explained
- Format: Paperback
- Language: English
- Genre: Business, branding and marketing
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