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The Goal: A Process of Ongoing Improvement

by Eliyahu M.

Rs.745.00
Rs.1,100.00 Rs.745.00
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The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt presents a theory of constraints methodology wrapped in a business novel framework. The book follows Alex Rogo, a plant manager tasked with saving his failing manufacturing facility within three months. Rather than offering abstract management principles, Goldratt embeds his ideas within a narrative that demonstrates how identifying and managing constraints can transform organizational performance.

The core premise challenges conventional wisdom about production efficiency. Instead of optimizing individual processes, Goldratt argues that organizations must identify their single greatest limiting factor - the bottleneck - and subordinate all other activities to improving it. This approach has influenced operations management, supply chain optimization, and strategic planning across industries beyond manufacturing. The dialogue-driven narrative allows readers to follow Rogo's reasoning as he discovers these principles alongside mentors, making abstract concepts concrete and applicable.

First published in 1984, the book has remained influential because it addresses a fundamental problem: how organizations can achieve continuous improvement when resources are finite. The methodology extends beyond the factory floor to project management, healthcare, software development, and educational institutions. Readers learn to think systemically about constraints rather than assuming that working harder everywhere will yield better results.

  • Novel-based business methodology - theory embedded in narrative
  • Focuses on constraint identification and management as core strategy
  • Applicable to manufacturing, operations, and project management
  • Author: Eliyahu M. Goldratt
  • Ideal for managers, operations professionals, and systems thinkers

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The Goal: A Process of Ongo... Rs.1,100.00 Rs.745.00
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