Competitive Advantage Explained

Buy Competitive Advantage Explained in Pakistan

A working guide to market research and competitive strategy, from the Business Explained series. The publisher frames it in three layers — outthink, outposition, outperform — but in practice it is a practical toolkit of the frameworks strategists actually use.

What it covers

Twenty chapters, moving from research to positioning:

• Market research basics; primary versus secondary, consumer versus business
• Qualitative and quantitative methods — interviews, surveys, focus groups
• Buyer personas
• The analytical frameworks: SWOT, VRIO, PESTLE, Porter's Five Forces, BCG matrix, Ansoff, Balanced Scorecard, Value Chain and Blue Ocean
• SEO keyword research and the Business Model Canvas
• MVP and product development
• Market sizing — TAM, SAM, SOM — and demand forecasting
• Nine pricing models, and market research KPIs

Who it's for

Founders, marketers, strategy and growth professionals, and business students who need these frameworks for coursework. If you have ever had to produce a SWOT or a Porter's Five Forces and wanted a straight explanation rather than a lecture, this is that.

Book details

• Publisher: Business Explained
• Format: Paperback
• Language: English
• Genre: Business strategy and marketing

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