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Factfulness: Ten Reasons We're Wrong About the World and Why Things Are Better Than You Think is a systematic examination of how human instincts lead us to misunderstand global progress. Written by Hans Rosling, Ola Rosling, and Anna Rosling Ronnlund, the book challenges the narrative of constant decline that dominates news cycles and public discourse, replacing it with data-driven evidence about improvements in health, poverty, literacy, and life expectancy worldwide.
The authors identify ten cognitive biases - the gap instinct, negativity bias, straight-line thinking, and others - that distort our perception of reality. Each bias is illustrated with real-world examples and interactive exercises that help readers recognize their own mental shortcuts. Rather than dismissing pessimism, the book explains why our brains evolved to notice threats and bad news, then demonstrates how critical thinking and basic statistical literacy can counteract these patterns.
This is not a work of unfounded optimism. The Roslings acknowledge serious challenges - climate change, inequality, conflict - while presenting how many global problems are gradually improving. The data comes from the World Health Organization, the UN, and peer-reviewed research, making the argument credible rather than rhetorical.
Co-authored by the late Hans Rosling, a renowned Swedish physician and public health expert
Based on extensive global health research and Gapminder Foundation data visualizations
Offers practical frameworks for evaluating news and statistical claims
Suitable for readers interested in global development, psychology, and critical thinking
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When will it arrive? Orders before 4 pm (Mon–Sat) are dispatched the same day; delivery takes 3–5 working days.
Can I pay on delivery? Yes, Cash on Delivery is available all over Pakistan.
What is the quality? Master Grade Quality print – clear print, good paper and strong binding. (Urdu books and CSS books are original publisher editions.)
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