Strategic Brand Management: Global Edition

Strategic Brand Management: Global Edition by Kevin Keller is the definitive textbook on building and sustaining powerful brands in international markets. Keller, a leading authority on brand strategy and marketing, synthesizes decades of research and real-world case studies into a comprehensive framework for understanding how brands create competitive advantage.

The book covers the full lifecycle of brand management: from foundational brand equity concepts to pricing strategy, brand architecture, and crisis management. Each chapter combines theoretical rigor with practical applications, featuring examples from global companies across diverse industries. The Global Edition specifically addresses how multinational corporations adapt brand strategies across different cultures, regulatory environments, and consumer behaviors - essential knowledge for anyone managing brands beyond a single market.

This text serves professionals in marketing, brand management, and strategic planning, as well as MBA students and executives developing their expertise. The analytical approach emphasizes measurement and ROI, offering tools to assess brand health and justify marketing investments to stakeholders. Readers gain insight into why some brands command premium pricing while others struggle, and how consistent brand strategy drives long-term shareholder value.

• Covers brand equity, positioning, architecture, and extension strategies
• Includes international case studies from major corporations
• Emphasizes measurement frameworks and brand valuation
• Suitable for marketing professionals and business students
• Global perspective on cross-cultural brand adaptation

Available with Cash on Delivery across Pakistan. We ship nationwide to ensure convenient access to essential business resources.